App marketing strategy starting points

Guide document built and validated (20KB, 6 sections, 9 sources). Running fact-checker QA now before delivery.

Plan approved — going with a general framework. Running research on ASO fundamentals, UA channel benchmarks, launch sequencing, and key metrics. Synthesizing into a practical guide document.

general framework

Good question — and an important one to get right before spending money on channels. Here's what I'd cover:

Plan: App Marketing Starting Points

The core questions I'll answer:

1. Who is actually your user — and how do you define it rigorously before marketing anything?
2. Where does app discovery happen, and what does that mean for your first moves? (ASO vs paid vs organic vs community)
3. What do you set up before you spend a single euro on acquisition?
4. How do you sequence channels by stage — pre-launch, launch, post-launch?
5. Which metrics tell you if it's working (and which are vanity)?

What I'll produce:
A practical guide document (Word/.docx) — "App Marketing: Where to Start" — structured as a clear framework, not a listicle. Opinionated, action-oriented, with real benchmarks where they exist.

How I'll research it:

• WebSearch — current app marketing frameworks, App Store Optimization benchmarks, typical CAC/LTV ratios by app category, channel-sequencing best practices
• No heavy premium data agents needed here — this is strategy synthesis, not market sizing

Cost estimate:
L-tier, typically around 170–320 credits for this kind of everyday synthesis. 9 out of 10 similar tasks came in under 660 credits. Forecast, not a cap.

One thing I'd love to know before I start: are you marketing a specific app (something like DraftQ, MenuHack, or something in the Masumi/Sokosumi ecosystem)? Or is this a general framework question — how does app marketing work as a discipline?

Either way works. But if there's a specific app, I can tailor the examples and channel priorities to fit that context.